Organic Pet Food Marketing Plan free essay sample

Provide Samples inside food bags of low-grade or non-organic quality with information outlining importance of quality and safety Partner with veterinarian associations and locally to provide samples Provide on pack premium sample at pet food stores for purchases related to pet entertainment or comfort (toys, grooming, houses, automated feeders, etc. ) Have pet â€Å"professionals† at pet stores at peak times provide free seminars on pet nutrition and health emphasizing importance of food quality that is consistent with our own eating habits and will reduce medical costs. Convenience of purchasing at grocery chains Strategy 3 Target Demographic: Lower income families Immigrants Single-parents Young under-employed and Students Blue-collar Workers Product: Natural Dry Dog and Cat Food Natural Dog and Cat Treats Pricing:Consistent with other traditional dog and cat foods Customers are extremely price sensitive and not loyal to brand. Purpose of low-grade â€Å"natural† product is to offer some safety guarantees at similar cost to create brand awareness and loyalty that may improve chances of upgrade to premium product with increase in income. We will write a custom essay sample on Organic Pet Food Marketing Plan or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The advantage is it will provide opportunity for high volume sales, but the disadvantage of lowering the brand image as high quality. (Consider the Whole Foods model in contrast) Distribution Channel:Grocery Chains reaching target demographic Convenience Stores Wal-Mart Promotion:Local Billboards Provide on-shelf coupons and newspaper coupons Provide scanner coupons Contest game piece in food bags Have pet â€Å"professionals† at pet stores at peak times provide free seminars on pet nutrition and health emphasizing importance of food quality that is consistent with our own eating habits and will reduce medical costs. Convenience of purchasing is critical Strategy 4 Target Demographic: Similar Demographic Groups in Europe, Australia, and Canade Product: Premium and Mid Grade Certified Organic Dry Dog and Cat Food Premium and Mid Grade Certified Organic Dog and Cat Treats Pricing:See Strategy A B Distribution Channel:Grocery Chains Promotion:Hire Country Consultant for promotions strategy Strategy 5 Target Demographic: Existing Organic Pet Food Consumers Product: Premium Certified Organic Dry and Wet Dog and Cat Food Premium Certified Organic Dog and Cat Treats Pricing:Consistent with other premium dog and cat foods (maintain high price). These are the educated and brand loyal consumers that will remain consistent consumers if convinced of quality and commitment to environment, animals, and social justice. Currently a small portion of market, and competing for these customers does not currently make strategic sense. Distribution Channel:Organic and Natural Markets Promotion:Charitable giving and sponsorship of events/non-profits Provide Samples inside food bags of mid-grade or non-organic quality with information outlining importance of quality and safety Partner with veterinarian associations and locally to provide samples Provide on pack premium sample at pet food stores for purchases related to pet entertainment or comfort (toys, grooming, houses, automated feeders, etc. ) Works Cited and Appendices Barnes, Nora.

Digital Marketing Strategy Which Highfield Hotel-Free-Samples for Stud

Question: Discuss about the Highfield hotel location in Sydney hotel. Answer: Introduction Highfield hotel is located at ideal location in Sydney, Australia. The hotel provides various facilities to the customers like free wireless internet access, refrigerator, heater, DVD player, color television, room services, etc. Customers can get clean, comfortable and spacious rooms at Highfield hotel. They can enjoy delicious food at the place. Faxing facilities, laundry facilities, non-smoking rooms and reception facility are also available in the hotel. Travel facilities are also available nearby hotel so the customers can easily travel to different places (Highfieldhotel, 2017). Prices of rooms are normal as middle class people can easily use the services. The hotel mainly targets singles and married couples. Although the hotel is providing best facilities but it is facing problems in attracting customers. Only limited numbers of the customers come in the hotel. The main reason is the weak online presence of the brand by which the hotel is not getting customers (Buhalis Kaldis , 2008). The hotel is not using appropriate digital marketing strategies for promoting the brand. (Source: Highfieldhotel, 2017) Figure 1: Website of Highfield Hotel Why does Highfield hotel unsuccessful in digital marketing strategy? It has been analyzed after carefully examining the digital marketing strategies of Highfield hotel that it is not using appropriate digital marketing methods to attract customers. Highfield hotel is using only some digital marketing methods like some travel companies websites like www.travelmagma.com, www.expedia.co.in, www.wotif.com, etc., have added hotel name in their directory. Highfield hotel is using only some social media accounts for promotion. The content available on the website is also not attractive. The layout and the design of the website are also not eye-catching (Highfieldhotel, 2017). Social media icons are not available on the hotels website. Highfield hotel uses only Facebook and you tube for marketing and on these platforms also the hotel does not post regularly. On Facebook the hotel posted only few images and the images were not creative and on you tube also the hotel has posted few videos and the videos are also not interesting. The hotel is not using content m arketing method for promoting the brand but the major competitors of the hotel are using content marking. Highfield hotel is also not using other digital marketing methods like search engine marketing, search engine optimization, email marketing, pay per click advertising and affiliated marketing. Target customers of Highfield hotel Mainly Highfield hotel is targeting families. In Highfield hotel, room facilities are available for singles, married couples and for tourists. There are so many tourist places available in Sydney. Sydney is one of the best tourist destinations in Australia. Many international and domestic visitors come in Sydney every year for visiting beautiful places. The local attraction points nearby Highfield hotel are Opera house, Harbour bridge, the rocks, royal botanic garden, Sydney aquarium, Toranga zoo, The Australian Museum, the powerhouse museum, the art gallery of NSW, Coogee beach, Bondi beach, Manly beach, Maroubra beach, Watson bay, paddys market, Harbourside shopping centre, Westfield shopping centres, Queen victoria building, broadway shopping centre and Duty free shop galleries. Tourists stay at Highfield hotel to visit these places. Rooms are available in lower cost so customers do not have to spend much money (Highfieldhotel, 2017). Why does Highfield hotel unsuccessful in meeting needs of customers? Highfield hotel is unable to meet needs and expectations of target customers digitally. In the current digital world customers like to connect with the company through digital medium. Customers like to see information about the company and its services on social networking sites and on other digital platforms. Highfield hotel did not give emphasis on digital marketing so the hotel failed in attracting customers. In the modern world people use digital mediums to search information related to their needs like before trying services of any company, customers do research about the company on digital mediums (Chang, Wang Yang, 2009). For example before selecting any hotel people check reviews of other customers on social media sites and on hotels website. Attractive website of company also helps to create its positive image in customers mind but the website of Highfield hotel is very normal. If a new person checks the website of the hotel then he or she will definitely find it unappealin g because the layout and the design of the website are unattractive (Cristobal, Flavin Guinaliu, 2007). On good keywords such as best hotel in Sydney, the website is not appearing in the top pages of search engines. Digitally the Highfield private hotel is sending bad brand messages to customers. Facebook marketing strategy for Highfield private hotel Facebook is one of most used and popular social networking sites. From the social media statistics Australia of June, 2017 it has been analyzed that there are around 17,000,000 monthly Facebook users in Australia. In different countries the figure is different. Numbers of Facebook users are increasing rapidly because people like to share information and they can easily get interesting information on Facebook. Many Companies use Facebook to give their message to target customers. For Facebook marketing the HighField private hotel has to do many things. First the hotel has to design an interactive Facebook page for brand promotion. Attractive images of the hotel should be added in photo gallery. Beautiful cover image should be chosen and the hotel should add its logo on the cover image. For Facebook marketing first the hotel has to set goals. Goals help to formulate strategies. The hotel can set goals such as gather leads, get sales and increase brand awareness, etc (Smithson, Devece Lapiedra, 2011. Highfield hotel can learn about the behavior of the customers by examining various Facebook analytical tools. By Facebook analytical tools the hotel can know demographic characteristics of customers. The hotel should also watch its competitors activities to check how competitors are attracting customers. The hotel can post photos, videos and content on the Facebook page. Hotel can also take help of sponsored ads to make the efforts effective. The hotel can easily create attractive ads through Facebook Ads manager. The hotel should do its SWOT analysis to identify its strengths, weaknesses, opportunities and threats. Highfield hotel can get more opportunity by doing competitors analysis (Ramanathan Ramanathan, 2011). On Facebook one persons action is mainly dependent on other persons action. If one person shows positive response then there is probability that other person will also show positive reaction. Like if one person posts positive comment or review on Facebook then there are more chances that many persons will be influenced by the comment (Bai, Law Wen, 2008). The hotel can increase likes and share on Facebook by posting attractive images of the services. Instagram marketing strategy for Highfield private hotel Nowadays companies are also using Instagram for marketing. On Intragram Highfield private hotel can promote its by using following tips. Highfield hotel does not have account on Instagram so first the hotel should create its instagram account. The hotel can post attractive pictures on instagram. Million users are using Instagram account. It is an effective social network that can help Highfield private hotel to reach potential customers present in different areas of the world (O'Connor, 2010). The hotel can take benefits of free Instagram tools. The hotel can post updates on different social networking sites and invite the customers to follow Instagram profile. The hotel should post regularly on Instagram account to maintain interest of customers. The hotel can make connectivity by maintaining interactivity with customers through posting comments. Highfield hotel should respond to the comments on all posts. Integrative Hash tags can also be used in the posts. The hotel can use brand specific hash tags, general hash tags and trending hash tags. Creative posts can help Highfield private hotel to connect with customers. The hotel should share brand story and videos on Instragram. For marketing on Instagram, Highfield hotel can use relationship marketing theory. In relationship marketing the company focuses to make long term relationship with customers. Better customer relationship management provides various benefits to the company (Jung, Ineson Green, 2013). Twitter marketing strategy for Highfield private hotel Many people use twitter nowadays because through twitter, people can get information quickly and easily. Twitter is a small message communication social networking site in which a person can post update within 140 characters (Garau Vadell Orfila-Sintes, 2007). Highfield hotel can increase brand awareness by using Twitter account. The hotel has to following activities on twitter account First the Highfield hotel has make account on Twitter and the hotel has to set its goals. On twitter the hotel can post images, videos, text and can also post link of other posts. Highfield hotel can invite others to follow. First the hotel has to start following people. Hotel can check activities of competitors by analyzing their twitter account. Highfield hotel has to design short and effective posts because in twitter there is word limits. Highfield hotel should add all the social media icons on its website so that visitors can directly go to social media accounts through website. Relationship marketing theory can be used in twitter marketing as the hotel should post messages to make connectivity with the customers (Buhalis Zoge, 2007). Conclusion In the given report Information about hotel Highfield private hotel is given. Some are reasons are explained for ineffectiveness of this brand. Mainly the report gives emphasis on digital marketing strategy which Highfield private hotel should use. Facebook marketing strategy, Instagram marketing strategy and twitter marketing strategy are shown in the report. The hotel can attract more customers and can fulfill expectations of customers easily by using digital marketing techniques. References Bai, B., Law, R. and Wen, I., 2008. The impact of website quality on customer satisfaction and purchase intentions: Evidence from Chinese online visitors, International Journal Of Hospitality Management, 27(3), pp.391-402. Buhalis, D. and Kaldis, K., 2008. eEnabled internet distribution for small and medium sized hotels: the case of Athens, Tourism Recreation Research, 33(1), pp.67-81. Buhalis, D. and Zoge, M., 2007. The strategic impact of the Internet on the tourism industry, Information and communication technologies in tourism, pp.481-492. Chang, H.H., Wang, Y.H. and Yang, W.Y., 2009. The impact of e-service quality, customer satisfaction and loyalty on e-marketing: Moderating effect of perceived value, Total Quality Management, 20(4), pp.423-443. Cristobal, E., Flavin, C. and Guinaliu, M., 2007. Perceived e-service quality (PeSQ) Measurement validation and effects on consumer satisfaction and web site loyalty, Managing Service Quality: An International Journal, 17(3), pp.317-340. Garau Vadell, J.B. and Orfila-Sintes, F., 2007. Internet innovation for external relations in the Balearic hotel industry, Journal of Business Industrial Marketing, 23(1), pp.70-80. Highfieldhotel, 2017. About Us, viewed on 5 August, 2017 from https://www.highfieldhotel.com.au/about.php. Highfieldhotel, 2017. Location, viewed on 5 August, 2017 from https://www.highfieldhotel.com.au/room.php. Jung, T.H., Ineson, E.M. and Green, E., 2013. Online social networking: Relationship marketing in UK hotels, Journal of Marketing Management, 29(3-4), pp.393-420. O'Connor, P., 2010. Managing a hotel's image on TripAdvisor. Journal of Hospitality Marketing Management, 19(7), pp.754-772. Ramanathan, U. and Ramanathan, R., 2011. Guests' perceptions on factors influencing customer loyalty: An analysis for UK hotels, International Journal of Contemporary Hospitality Management, 23(1), pp.7-25. Smithson, S., Devece, C.A. and Lapiedra, R., 2011. Online visibility as a source of competitive advantage for small-and medium-sized tourism accommodation enterprises, The Service Industries Journal, 31(10), pp.1573-1587.

The Rising Production of Oil by Non

Introduction Since its establishment in 1960, the Organization of Oil Exporting Countries (OPEC) has dominated the global oil markets and prices. However, the rising production of oil by non-OPEC countries has become the biggest threat to OPEC’s power. The powerful OPEC was established to safeguard the interest of member oil exporters, a role that the organization had managed to sustain until recently when its market share declined from over 50% to 40%.Advertising We will write a custom research paper sample on The Rising Production of Oil by Non-OPEC Countries is the Biggest Threat to OPEC’s Power specifically for you for only $16.05 $11/page Learn More Oil extraction by non-OPEC countries has been on the rise until the recent mid-2014 fall in oil prices. Countries such as the US have intensified their oil extraction in the shale fields. Russia has also increased its oil extraction to the extent of becoming a major non-OPEC oil producer. A s the paper confirms, the increase in oil production by non-OPEC countries has led to the witnessed non-cooperation among OPEC members, disparity in technology and innovation between OPEC and non-OPEC countries, and the issue of non-OPEC countries taking over the role of swing oil producer and price marker, and hence the biggest threat to the power of OPEC. Non-cooperation among OPEC Members The increased production of oil by non-OPEC countries has resulted in reduced oil prices across the globe. According to Yergin (2006), the power of OPEC has been sourced from its ability to regulate oil prices in the world markets by managing the supply and access of oil by other countries. Birol (2007) affirms that the mechanism that OPEC used to cling to this power as a cartel was the cutback in oil production by the dominant Saudi Arabia if oil prices went down. According to Guidi, Russell, and Tarbert (2006), Saudi Arabia accounts for approximately a fifth of all the oil reserves in the worl d. A cut down in its oil production means low supply in the market. Hence, the demand for oil goes up, followed by price increment, which in turn results in high asset prices in the US and other OPEC countries (Ahmadian, Hassan, Regassa, 2013). Since Saudi Arabia accounts for more than half of all the OPEC oil reserve capacity, it acts as the swing producer and regulator of oil prices (Portman, 2007; Guidi et al., 2006). Hence, it can reduce its oil production to raise prices. However, this trend has been threatened by the recent increase in oil production by non-OPEC countries. For instance, Braml (2007) observes that an increase in oil production by non-OPEC countries has resulted in increased oil supply in the market, hence reducing oil prices. Therefore, OPEC members have called for meetings to deliberate on their position concerning the falling world oil prices.Advertising Looking for research paper on international relations? Let's see if we can help you! Get your first paper with 15% OFF Learn More However, the meetings have ended in disarray after members fail to agree. OPEC remains a divided organization, owing to competition from non-OPEC countries in terms of oil prices (Birol, 2007). For instance, OPEC members within the Gulf Cooperation Council (GCC) that include countries such as Qatar, Kuwait, the UAE, and Saudi Arabia have been willing to let world oil prices fall for them to increase their market share in the world. On the other hand, member countries of OPEC such as Venezuela and Iran have opposed the policy that allows oil prices to fall. They have advocated higher oil prices in the world markets (Mann, 2012). Such countries have also advocated lower oil production, which is opposed to the GCC OPEC members. This deadlock within OPEC saw the November 2014 summit unsuccessful. The impact of the increased threat to the power of OPEC because of the amplified oil production by non-OPEC members became more evident when Saudi Arabia declined to reduce its oil production alone unless other oil producers such as Russia (a non-OPEC member) also reduce their production. Ahmadian et al. (2013) confirm how such intimidation to the OPEC members threatens to split its power and make oil prices shift in terms of regulation. For example, immediately after the failed November 2014 OPEC summit, oil prices fell rapidly (Colgan, 2014). The power to control oil prices is slowly slipping away from the OPEC since Saudi Arabia is even more likely to flood oil markets with cheaper supplies to increase its market share and/or maintain its old markets. Morse and Richard (2002) maintain that OPEC fears that the increased oil supply from non-OPEC countries such as Russia, Canada, and the US will take over the market with lower prices. The increase in oil production from non-OPEC countries has threatened the power of OPEC members by putting the interest of individual countries such as Qatar, Saudi Arabia, Kuwait, and the UAE ahead of that of OPEC as a body (Webb, 2013). Innovation and Technology Issues by OPEC Members Apart from having the highest oil reserves, Saudi Arabia (a dominant member of OPEC) also has the cheapest oil production technology (Yergin, 2006). This situation, which seems to have worked to the advantage of the other 12 member countries in the OPEC since Saudi Arabia is the leader, has led to the adoption of even cheaper expertise by non-OPEC members. Birol (2007) observes that through its cheap production cost, Saudi Arabia has managed to regulate oil supply in the world market since it shields the other members to maximize their profits.Advertising We will write a custom research paper sample on The Rising Production of Oil by Non-OPEC Countries is the Biggest Threat to OPEC’s Power specifically for you for only $16.05 $11/page Learn More However, the increase in oil production by non-OPEC countries is a threat to the existence of this dominant power syst em. For instance, Braml (2007) asserts that both the US and Canada have employed cheaper technologies in their extraction of oil in the recent past. Since oil prices have been high until mid-2014, these countries have also managed to supply oil to the world markets at lower prices compared to those floated by OPEC members. As a result, OPEC members have no choice but to reduce their oil prices in the world market to secure their traditional markets and/or increase their business share (Dullieux, Ragot, Schubert, 2011). Mann (2012) observes that the efforts to maintain the OPEC member countries’ markets have ended up in more splits than unity in the organization as their market domination powers are threatened. The only way to save the decline of OPEC power will be through increased oil production by countries that have higher oil reserves such as Saudi Arabia and/or reducing oil to out-win the non-OPEC oil producers (Guidi et al., 2006). Critics such as Braml (2007) argue th at this move will work only if the cost of production of oil by non-OPEC countries such as Russia, the US, and Canada is higher than the market prices floated by OPEC members, including Saudi Arabia, Qatar, Kuwait, and the UAE. However, Colgan (2014) observes that although a reduction in oil extraction activities was witnessed after November 2014 when OPEC summit failed to reach an amicable solution to the falling oil prices, modern technology seems to maintain oil production by non-OPEC members afloat. Non-OPEC countries, for instance, the US, Canada, and Russia have used modern technology in their extraction of oil (Morse Richard, 2002). Innovation and the increased technological expertise have made the extraction of oil in non-OPEC countries more efficient and cheaper (Guidi et al., 2006). This situation has threatened the OPEC markets even more. For instance, Saudi Arabia has vowed not to reduce its oil supply in the world market, unless non-OPEC countries such as Russia also r educe their supply formation. This case illustrates that the efficiency of oil production is a threat to the power and existence of OPEC. The use of innovative technology by non-OPEC countries in oil extraction and production means that major non-OPEC oil producers such as Russia will take over global oil markets that were traditionally dominated by OPEC members (Siddiqi, 2002). The existence of countries such as Venezuela and Iran in the OPEC is pegged on the benefits of being safeguarded by dominant members, including Saudi Arabia, in oil export (Ahmadian et al., 2013).Advertising Looking for research paper on international relations? Let's see if we can help you! Get your first paper with 15% OFF Learn More The fact that Saudi Arabia, which has been the dominant market swinger and dominant regulator, is opting out of its traditional role in OPEC is a threat to its power. Instead of cutting back its oil supply to raise oil prices, the country has opted to increase its oil supply to the global markets with the view of securing and increasing its market share. This case will leave smaller OPEC members exposed to global competition for oil markets with major producers in the non-OPEC countries such as Russia. Portman (2007) asserts that the cost of oil extraction and production has been very high. Countries have opted to let states with high oil reserves such as Saudi Arabia and the UAE supply them with oil. However, Yergin (2006) affirms that modern technology and innovation in oil extraction has made it cheaper and more efficient. Therefore, the power of OPEC in dominating world oil prices is likely to be split or worse still taken over by non-OPEC countries. Non-OPEC Countries taking ov er the Role of Swing Oil Producer and Price Marker An OPEC member, namely Saudi Arabia, has dominated the role of price marker and swing producer (Siddiqi, 2002). Saudi Arabia has managed to play this role, owing to its large oil reserves and its willingness to preserve the reserves for future generations. Saudi Arabia has kept world oil prices high through limiting its output (Birol, 2007). Since it has huge reserves, it has set prices that are followed by the other small members, thus enabling them to maximize their profit through their output at a given price. Since OPEC has failed to set limits on output per member country, most of the smaller countries take advantage and produce above the quotas allocated in an effort to make more profits. Saudi Arabia has also used its large oil reserve that has been spared over the years for the prosperity of future generations as a way of controlling oil prices (Colgan, 2014). For instance, it voluntarily limits its output of oil to the worl d markets with an aim of saving it for the future generations. However, this privilege of being the market swinger is threatened by the increased oil production by non-OPEC countries. Although dominant countries such as Saudi Arabia, the UAE, and Kuwait have no need for immediate revenue that comes from high prices of oil, their market share has been threatened. Citing a similar occurrence in 1986, critics of this school of thought such as Ahmadian et al. (2013) have argued that the increased oil production by non-OPEC countries is not a threat to OPEC power today. However, contrary to the fall of oil prices from $50 per barrel to $30 per barrel in 1986 when Saudi Arabia maintained its position as the oil price marker by letting the oil prices fall as it increased its production and supply, Guidi et al. (2006) assert that the current situation has other factor to consider: innovation and technology. Although the 1986 fall in oil prices was seen as a threat to the power of OPEC count ries just as it is today, Saudi Arabia emerged victorious as a dominant power where it saved the power OPEC for more than two decades (Guidi et al., 2006). It is required that for a country or an organization to remain a cartel or the price marker, its cost of production must be lower than that of its competitors. OPEC and Saudi Arabia have to contend with this major and new factor if their plan is a replica of the 1986. There has been a heightened innovation and technological development in oil and gas extraction technology by non-OPEC countries such as the US (Braml, 2007). According to Webb (2013), oil extraction and production at the shale by the US has managed to reduce the operation cost, thus making the US and other non-OPEC countries remain competitive amidst the falling oil prices. The reduced cost of oil extraction by the US, which is a non-OPEC country, owing to innovations and modern oil production technology is the biggest threat to the power dominance of OPEC (Webb, 20 13). According to Yergin (2006), it is even projected that the US may take over as the new world oil price marker with the fall of OPEC. This outcome has a high likelihood of succeeding since other smaller member countries in OPEC may not sustain high profits, especially when the dominant Saudi Arabia gives in to the fall in oil prices against OPEC members’ will. Colgan (2014) asserts that although Saudi Arabia may remain afloat as a powerful oil producer and supplier and increase its market share, its price marker position is likely to crumble with the fall of OPEC. In fact, the relevance of OPEC is already crumbling, with members having divided opinions as GCC countries go for a fall in world oil prices for them to increase their market share while smaller countries such as Venezuela cling on the traditional high oil prices. Conclusion As evident in this discussion, the rising production of oil by non-OPEC countries is the biggest threat to OPEC’s power. Although Sau di Arabia and the other 12 OPEC member countries have controlled oil prices since 1960, developments such as the current increase in oil production by non-members and the fall in oil prices threaten OPEC’s power. Previous strategies applied by OPEC to control oil prices by having the dominant member reduce its production while allowing smaller members to maximize profits and production have been overtaken by innovation and technology. Countries such as the US, Canada, and Russia have made Saudi Arabia change its traditional role in OPEC, thus resulting in divisions between GCC and non-GCC members within OPEC. The use of modern technology and innovation has resulted in reduced operation cost by the US. This situation has threatened the traditional strategies that OPEC countries have been using to retain their power. Reference List Ahmadian, A., Hassan, A., Regassa, H. (2013). The Impact of Oil Price Fluctuations on the Automobile Industry. International Journal of Business E conomics Perspectives, 8(2), 35-43. Birol, F. (2007). World Energy Prospects and Challenges. Asia-Pacific Review, 14(1), 1-12. Braml, J. (2007). Can the United States Shed Its Oil Addiction? Washington Quarterly, 30(4), 117-130. Colgan, D. (2014). The Emperor Has No Clothes: The Limits of OPEC in the Global Oil Market. International Organization, 68(3), 599-632. Dullieux, R., Ragot, L., Schubert, K. (2011). Carbon Tax and OPEC’s Rents under a Ceiling Constraint. Scandinavian Journal of Economics, 113(4), 798-824 Guidi, M., Russell, A., Tarbert, H. (2006). The effect of OPEC policy decisions on oil and stock prices. OPEC Review: Energy Economics Related Issues, 30(1), 1-18. Mann, Y. (2012). Saudi Arabia’s Policy Toward non-OPEC Countries. Diplomacy Statecraft, 23(2), 381-391. Morse, L., Richard, J. (2002). The Battle for Energy Dominance. Foreign Affairs, 81(2), 16-31. Portman, C. (2007). High commodity prices are here to stay. Economic Outlook, 31(4), 21-29. Siddi qi, A. (2002). OIL: The threat of war underpins world oil markets. Middle East, 329(1), 44-45. Webb, T. (2013, Jan. 17). OPEC stranglehold ‘will be broken by shale revolution’. The Times, p. 12. Yergin, D. (2006). A Great Bubbling. Newsweek, 148(25), E14-E18. This research paper on The Rising Production of Oil by Non-OPEC Countries is the Biggest Threat to OPEC’s Power was written and submitted by user Daphne Rush to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Sample Essay Prompts Response to Literature

Sample Essay Prompts Response to LiteratureThere are various sample essay prompts response to literature. Most of these samples comes as a pdf document containing questions and answers in the form of prose. One can access this type of essay writing software for free. One may also opt to buy these sample works if one wants to know the tips to answer literature.These sample essays are made to give one a visual of how a good writer can answer literature. One can just simply read through the samples and decide on what kind of question he or she would like to ask the author. One should only look at the answers that satisfy his or her knowledge and skills.The other parts of the essay prompt response to literature are very similar. It just requires the inclusion of certain words. However, one may also choose to include a variety of words or sentences. One may also require that he or she can increase the vocabulary with which he or she write the essay.One may also make use of the literary el ements in order to make the essay. This means that one should know the style of the works that have been written. One should also know that there are works that are targeted to young adults. A few of the works also fall under the category of teen literature.One may also read through a variety of essays written by famous authors. These authors have contributed their work to the general public as well as to literary works. One may also make use of these literary works for essay prompts response to literature.Every writer is bound to create a specific type of writing. One may also make use of this specific type of writing if one desires to achieve literary success. Some writers are always interested in literature. They enjoy reading the books and poems.They would also write poetry on a regular basis. Even if they are not very good at writing poetry, they would still love to write the poems because they would be able to express themselves in this particular genre. Writing poetry is one of the things that most writers love to do.Even if one is not a great poet, there are ways in which one can express himself or herself in poetry. One may use poetry as the basis of the essay prompts response to literature. Just writing something and adding some lines is not enough; one should know what he or she is writing.

teds1 essays

teds1 essays Since 1989 all shrimp nets have had to have TEDS or Turtle Excluder Devices sewn into them. A TED is a metal grate that is sewn in the body of a net so when a turtle hits it, it is launched out the top of the net, supposedly returning it to the wild. In my opinion TEDS are a good thought but they have done nothing but hurt the fishing Since the introduction of TEDS in 1989 there has been a 10% decline in the number of shrimp caught each year. This is because when trash is caught it becomes entangled in the TED holding it open and releasing the catch. These TEDS dont come free to anyone. A basic TED cost two hundred dollars and each boat has about eight nets so that means sixteen hundred dollars. With the lose of production and price of the TEDS many fleets have gone bankrupt. The fleet in Texas alone has dropped from 5,200 boats to about 3,500 today. As more and more of these boats are filing bankruptcy the burden of helping the families who run these boats is Besides the cost of the TEDS they are also a danger to the crew. The average TED is four foot by 2 1/2 feet with an average weight of 40 pounds. A boat will have four of these on deck so there is a danger of being hit by one. If someone was to get hit and killed by one the money to help the family would once again come from the boats account. The settlement could set a boat in bankruptcy once again putting a family on The argument of the opposition is that there were a lot of turtles being caught before the introduction of TEDS. If you talked to anyone was a shrimping before TEDS were introduced they will tell you that they have never seen one or have only caught one in thirty years of shrimping. My father has been shrimping for over thirty years and he says that he has never even seen one of them. TEDS are also ineffective at excludin ...

Retail management Research Paper Example | Topics and Well Written Essays - 4500 words

Retail management - Research Paper Example This enterprise would deal in alcoholic and non alcoholic wines, and also offers wine testing. It is to be located in the Souk Al Bahaar, an Arabesque shopping mall and entertainment destination located at the epicenter of Downtown Dubai, on The Old Town Island. Reasons for having chosen Souk Al Bahaar (which opened its doors in December 2007), as our most preferred business site is because of it is rapidly coming up and would soon become Dubai’s most vibrant and a must-see destination for tourists, shopping and entertainment center, and waterside dining. All these characteristics of the site would be positive towards our business expansion and ensured reach to quite a large number of customers whom we wish to serve diligently and to their levels of satisfaction. Souk Al Bahaar, meaning market of the sailor, is a name derived from the traditional souk architecture of natural stone corridors, unique sea-side location on the Burj Lake, and the subdue lighting. This cultural them e flows throughout the mall and into our business point, showcasing the Arabian heritage through mixed authentic handcrafts, accessories, traditional drinks (alcoholic and non alcoholic), and fashion. Thus, a place that everyone would ever wish to be. 1.2. Customer analysis Our customer analysis/profile techniques play very critical roles in aiding the development of our business and marketing plans. Through our target market analysis, we are effectively in a position to identify target clients, ascertain their needs, and set benchmarks on how our products and services will best satisfy their needs. Through our customer analysis tools, we will have advanced understanding of the marketing terminologies in Dubai, our current and potential customers, an aid in developing working target marketing plans and ensuring that our products and services do meet the needs of our intended audience. Hence, we will have a full demographic profile (a breakdown of our clients into age, income, cultur e, and geographical categories) and behavior analysis (identification of the main reasons why our clients make choices in buying one product instead of the other). The behavior analysis of the purchase processes and patterns of our customers entails the actual and in-depth understanding of the whole concept of decision-making during our customers’ purchase. In this regard, we will check in to the steps involved in their decision making process, types of information (alcoholic or non alcoholic) they seek before purchase, timelines for their purchases, occasions and reasons for purchases, and how frequently they are able to buy the products. Age, gender, geography, income and ethnicity are considered are the market-segmenting criteria upon which to base the customer demographics. 1.3. Strategic Retail Planning Process Cool-Bar is a retail business that is built on the strategy aimed at successful strategic planning, monitoring, implementation and evaluation of the ultimately av ailable data for consistency in the current and future planning and implementation efforts. This step is essential in the development of a result-based accountability system for this retail enterprise. Our strategic retail planning process will assist our enterprise in addressing the questions of where we are presently, the write types of tools we have to use to achieve the pre-set

Ocial Media and New Age marketing for university students in China Literature review

Ocial Media and New Age marketing for university students in China - Literature review Example There has been a 462% increase in the number of internet users within a matter of seven years, i.e. from 2004-2011 (China Internet Network Information Center 2012). High-speed internet is easily accessible at subsidized rates in China, thereby enabling easy penetration of the Internet throughout the country. Secondly, the number of users who shop online is also experiencing a remarkable increase. While less than 10% of the Chinese population shopped online in 2006, by 2015 the online shopping population is expected to increase to 44%, four times the current figure (Salans 2012). The total number of Chinese users who shop online would increase from the present figure of 160 million to 231 million by 2013 and 329 million by 2015 (EU SME Center 2012; Salans 2012). Online shopping in China is becoming popular because third party payment systems like Alipay and platforms like Taobao are making Chinese consumers more comfortable with spending online (EU SME Center 2012). The Chinese govern ment is also playing an active role in the growth and expansion of E-commerce. The Ministry of Commerce (MOC) of China aims at driving more than 80% of China’s large enterprises into adopting E-commerce (Salans 2012). Online shopping is becoming increasingly popular and businesses are leaving no stone unturned in their bid to tap into this opportunity. It is therefore necessary to study consumer behaviour and preferences regarding online shopping websites or e-stores. While people shop online because of the ease and convenience of shopping from the comfort of their own homes, several studies and reports suggest that online shopping may also prove to be a disadvantage. It is suggested that the existence of online shopping websites causes impulse buying and that the payment methods of online shopping websites lead to overspending. Moreover, it is also believed that traditional shopping behaviour will subsequently be replaced by online shopping. Each of these notions will be dis cussed in the following sections based on information available from literature. 2. Online Shopping Trends Worldwide Online shopping is fast gaining popularity all over the world. According to a Global consumer report by the Nielson Company, which was based on a March 2010 survey, Korean and Chinese consumers are the most frequent online shoppers in the Asia Pacific region, with 95% of the internet users intending to make a purchase online in the next 6 months (Nielson 2010). In Europe, around 79% of internet users intend to shop online in the next 6 months. Shopping on the web is highly popular in North and South American countries as well. The Middle East, Pakistan and Africa are the least frequent consumers of online shopping. The report, which surveyed more than 27,000 web consumers in 55 markets all over the world, also points out that one-third of the global online consumers prefer retailers, such as Amazon, that primarily have online presence only. Sixteen percent of the resp ondents said they never shopped online. While half of all North American consumers state they mostly purchase from stores that are exclusively online, one-third of Latin American consumers mostly purchase from sites that accompany traditional offline stores. The global consumption based on site preference is shown in figure 1. Fig. 1: Graph showing site preferences for online shopping of consumers in AP (Asia Pacific), EU (European Union), MEAP (Middle East/Africa/Pakistan), LA (Latin America), NA (North America (Nielson 2010, p. 3) Another