anyone taking business law Essay - 631 Words

The mediation process starts by the agreement of two people whom are willing to bring in a neutral third party to settle a dispute between them. It can start almost anytime because it is the decision between the two parties. That being said it is obvious that mediation can start before a case is ever filed or as late as before a decision was ever made by the courts. To find a balanced agreement the mediator meets with both people disputing the case. He will meet with them together and privately. The mediator helps find a solution to resolve the case in only a few hours. Statistics have proven that 85% of commercial matters and 95% of personal injury matters end in written settlement agreements. Any type of civil dispute can be settled†¦show more content†¦We further agree that the above controversy be submitted to (one)(three) arbitrator(s). We further agree that we will faithfully observe this agreement and the rules, that we will abide by and perform any award rendered by the arbitrator(s), and that a judgment of the court having jurisdiction may be entered on the award†. The arbitrators are selected by a list that The American Arbitration Association gives both parties. After the filing of submission the list id distributed to both parties. The parties are allowed fifth teen days to cross out any names they definitely do not want. If administration is under the Expedited Procedures, the parties are allowed only seven days to study the list of five arbitrators, cross out two names, and number the remaining names in order of preference. Next the AAA will receive the list and compare. The parties may request more lists to choose from if it is necessary. Then last if an agreement has not been made the AAA makes a decision but, they will not choose any names that have been crossed out by either party. The process of the arbitration is as the following: The arbitrator makes a date and time that is available to both parties and him. It needs a ten day notice. Next each party can pick people to represent them and must giveShow MoreRelatedUnited Kingdom Case Study962 Words   |  4 PagesUnited Kingdom Starting a new business can be challenging and bring risks as well as great opportunities. Many companies made decisions to do internal business within the United Kingdom and became very successful. The United Kingdom is known for striving progression with innovations. They greatly encourage and support entrepreneurs, creatives and even problem solvers who can assist with helping the economy for the country. This student will be going over a couple of different factors and issues thatRead More There are no Truly Victimless Crimes Essay1026 Words   |  5 Pages A man chooses to take cocaine. He understands the risks he is taking, and he believes that taking the cocaine is worth the risk. Should he be allowed to take the drug? Or should the government force him to abstain from it, in his own interest? He is not hurting anyone but himself, so why should there be a law against it? This debate has raged since the beginning of civilization. J. S. Mill, in his Essay on Liberty, tak es the position that is commonly accepted: the government should not interfereRead MoreCompany as a Separate Legal Entity1276 Words   |  6 PagesLEGAL ENTITY Definition: A legal entity, typically a business, that is defined as detached from another business or individual with respect to accountability. A separate legal entity may be set up in the case of a corporation or a limited liability company, to separate the actions of the entity from those of the individual or other company. Meaning: If a business is a separate legal entity, it means it has some of the same rights in law as a person. It is, for example, able to enter contractsRead MoreJohnson Johnson s Code Of Ethical And Professional Standards1416 Words   |  6 Pagesdocument that outlines the visions and values of a business and how to professionally deal with issues within that business. The Society for Human Resource Management has recently developed a SHRM Code of Ethical and Professional Standards in Resource management. The SHRM Code has helped many companies by giving guidelines to any company looking to create or edit their code of ethics/conduct. Johnson Johnson is a publicly owned and operated business with a clearly stated code of ethics/conduct thatRead MoreRole of the US Constitution and Legal System in Business Regulation1090 Words   |  5 PagesRole of the US Constitution and Legal System in Business RegulationThe Constitution of the United States and their legal system have an impact on the guidance and operation of companies in any industry. In case a person breaks a law, for example, he or she may be obliged to pay a fine or even imprisoned in the US. It works the same way with companies: if a business is found responsible for allowing its employees to violate regulations this company is subject to a fine and even closedown. For instanceRead MoreEntrepreneurship CASE STUDY ASIGNMENT 11696 Words   |  7 Pagesof proven business theorists. Task two refers to carrying out personal attributes which will be identified using examples from my current capabilities as an entrepreneur and also refer to my understanding of how I will be able to improve those attributes. On task three I will develop an analysis regarding the early detection of signs of opportunities and threats that may influence current and future plans of the hospitality industry. This analysis needs to take action before a business plan beginsRead MoreWhat s Next? America1260 Words   |  6 Pagesdiscrimination until equality and human rights are insured. Supporting the rights of private businesses in Boulder, Colorado to â€Å"reserve the right to refuse service to anyone at anytime for any reason† as it doesn t only promote discrimination but it contradicts the constitution and the basis that this country was founded on, taking the country backwards. The board shouldn’t support businesses in denying service as it promotes an unethical society where prejudice and bigotry is the norm. In AprilRead MoreThe Issue Of Human Rights1495 Words   |  6 PagesHuman rights are a basic right for every living person on Earth. Regardless of differences, every person has the right to basic needs in order to sustain their life. A current issue in Florida involves a law, HB 401, which will be active in July of this year that affects members of the LGBT community as well as those who wish to practice exercising their religious freedoms. Choosing to live life with morals and values that are highly ethical might differ from person to person. One group should notRead MoreEssay on Douglas Fanueil Assignment621 Words   |  3 Pagesinformation for her advantage, she would be putting herself in jeopardy with the law. Following Baconivic’s orders would also make me look better in front of him and he could possibly help me get a higher positioned job in the future. For myself, if I know telling Stewart is unethical and I still do it, I am going against my own moral values. By d oing so, I am complying with Albert Carr’s way of thinking about business and personal ethics being separate. I would be complying with Carr’s thinking becauseRead MoreThe Issue Of Gun Control1420 Words   |  6 PagesU.S. today, being a controversial issue for the past decade. From assassinations, to mass shootings, and homicides, every time guns and violence interact with each other the issue reemerges. As of today, the nation stands separate from the issue, taking a firm position on both sides, debating on what they believe should be done legislatively in order to keep the country alive. Although many believe that gun control violates the 2nd amendment, having the right to bear arms, gun control can reduce

Impact Of Feminism On Individuals Within Society - 1587 Words

Impact To analyze the impact the three waves of feminism had on individuals within society, three interviews were conducted with women from different generations. The first interview was with Roberta, a 74-year-old woman who has been married for almost 55 years and has always defined herself first-and-foremost as a mother. She held a few odd jobs before and after she had kids in the home, but worked as a retail salesperson, a bank teller, and a school secretary. The second interviewee was Amy, a 45-year-old woman who is a mother of three and a secondary mathematics teacher. Finally, Callie, a 15-year-old woman who is primarily a student was interviewed. The first change between the three interviews was reflected in their overall view on†¦show more content†¦Under the influence of Title IX, America has seen a large increase in women gaining a college education, and this was also supported in the progression of interviews conducted. Roberta did not gain a college education. At the time she graduated high-school, her main focus was on settling down and starting a family. However, that was natural for the women she was surrounded by in 1950. Additionally, there were not any laws preventing colleges from discriminating against women in regards to acceptance or the programs they allowed women to seek degrees in and no laws preventing employers from discriminating within their hiring processes. However, by the time Amy graduated in 1990, Title IX had long been implemented, and many women began seeking degrees in a wide variety of fields. Amy chose to get a degree in Secondary Education and Mathematics. In today’s world, the re is an implication that every person is expected to go to college if they wish to be successful in their career pursuits, regardless of their gender. There is now a large initiative to encourage women to pursue careers in STEM fields. This initiative is so far-reaching it has even made its way into the mass marketing of television ads. A third interesting area that has a dynamic influenced by the feminist movements is the motherhood role. Although the feminist movement has made it socially acceptable for women toShow MoreRelated Feminist Approaches to Social Work1641 Words   |  7 Pagessocial work in today’s society. It will first look at the different types of feminism that are present in society. It will then trace and highlight the emergence of feminism in society. This essay will then delve deeper into the different types of approaches that were taken on by feminists within the field of social work. It will discuss what effect these approaches had on society especially women. According to Hooks (2000) as cited in Considine and Dukelow (2009:141) â€Å"Feminism is a movement to endRead MoreSocial Construction And Its Impact On Society Essay1578 Words   |  7 Pagesand historically constructed in a society. In other words, this is when the value and meanings are tied to concepts such as feminity, masculinity, race, class and gender. Hence, this same values and meanings of such concepts change and impact the society we live in. Furthermore, the idea of a social construct is significant in many various ways. For example, social construct helps us understand about feminity and masculinity on a social platform to which society predict and attaches certain characteristicsRead MoreThe Rise Of Social Media And Its Impact On The Feminism Movement Essay1542 Words   |  7 Pages Media Research Literature Review The rise of Social Media and its impact on the Feminism Movement Abstract: The new media Internet, social media platforms, has been an increasingly popular tool for feminists to promote the feminism movement. With the broad reach of the internet and social media, this has led to a wider awareness of the feminist movement. The broad reach of the internet and social media however has also open the female gender to various levels of objectificationRead MoreWhat Makes An Effective Social Theory? Essay1465 Words   |  6 Pagesmust then go through (Baum 1087), because feminism is fighting for something so big, gender equality, it affects at least half of the population, and not one person s situation will be completely the same. For feminism because there is such a large base of people, it is difficult to situate everybody with their own individual arguments into the movement, because it is such a broad spectrum of people. This may be where some of the issues arise from feminism being such separated backgrounds of movementsRead MoreFeminism And Social, Politica l, And All Other Rights Of Women1565 Words   |  7 PagesAccording to the website Dictionary.com feminism is â€Å"the doctrine advocating social, political, and all other rights of women equal to those of men.† While that statement is not necessarily wrong, it is awfully vague. The reason this statement is so vague is, according to many researchers, because feminism is an incredibly complex concept with many different interpretations. Susan Hekman (2013), for example, interprets feminism to be a radical movement that challenges the very fundament of modernismRead MoreFeminism : The First Wave Of Feminism1267 Words   |  6 PagesFeminism is a movement calling for social change, holding to a belief that women are oppressed by American society due to patriarchy’s inherent sexism. 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On the other hand, others argue the word should remain the same, however, people should be educated on the actual intentions of feminism—and not base their understandings off of the recent misguided interpretationsRead MoreSocialist Feminist Criticism1164 Words   |  5 PagesCriticism: You Dropped the Bomb on Me, Baby Feminism and gender studies have been described as having the ability to challenge literary and culture theory to confront the difficult task of assimilating the findings of an expanding sphere of inquiry (Contemporary Literary Criticism 567). This area of study has taken center stage during the last fifty years, not only in our society, but also in literary criticism. Although the terrain Feminism traverses can hardly be narrowed down to one singleRead MoreWomen s Roles Of Reproduction1466 Words   |  6 Pagesacross race and class. In Lorde’s (1984) Sister Outsider: Essays and Speeches and Rich’s (1980) On Lies, Secrets, and Silence, these rhetoricians examined how classicism, racism and sexism work together based on heterosexuality to oppress women in society. Therefore, rhetoricians claimed for solidarity and sisterhood despite the race and class differences existing among women. Consequently, female rhetoric theory focused on combining personal, sexual, and soc ial struggles and viewing them as indivisiblyRead MoreDiscuss and Evaluate the Functionalist, Marxist and Feminist Ideologies of Contemporary Society1068 Words   |  5 Pagesof contemporary society In this assignment, I am going to briefly explore the definitions of Functionalism, Marxism and Feminism and how their ideologies affect contemporary society in Great Britain. In doing so I will give examples that expand upon the definitions and illustrate that such ideologies are evident and still have an impact on the society we live in. Functionalists believe that all elements within a society interconnect and work together. They compare society to a human body

The Importance of Prayer in Islam Worship - 804 Words

1. The Importance of Prayer in Islam Worship 2. Raden Kartini Prayer is one of the most cardinal elements of Islamic worship. The Muslims highly regard prayer as an important aspect of their life. Prayer, in addition to the testimony of faith, the journey to Mecca, paying the poor tax and fasting during the period of Ramadan, forms the most significant model of religious life for Muslims. Salat is a ritual prayer highly upheld in the Muslim fraternity. It is a daily ritual prayer executed five times a day by all Muslims. One of the originations of the name Salat is the base word Silat which means contact or connection. This means that the prayer brings the servant closer to his creator. Also it is believed that the word Salat is derived from Silat, which happens to be one of the names of fire when said in the context, â€Å"The wood is burned by fire.† Muslims are obligated to perform this ritual prayer five times a day, at different time intervals. This facilitates remembrance by the Muslims regarding their faith. Each prayer is estimated to take at most five minutes but it may be longer depending on an individuals will. The prayer entails recitations from the Quran in Arabic. The recitations are accompanied by a chronological sequence of movements: standing, bowing, prostrating and sitting. The postures are contrived to assist the Muslims recall of mortality and the different phase of life. The movements also correspond to the rising and setting of the heavenly bodies.Show MoreRelatedThe Salah: One of the 5 Pilars of Islam829 Words   |  3 PagesRitual Analysis The Salah is one of the 5 Pillars of Islam, signifying it as a key element of Islam. It is practiced throughout the Muslim world in various contexts (alone, in a group, various countries). The Salah is a very ridged and structured ritual that Muslims do multiple times a day. The Salah is a vital ritual in Islam; the layers of meaning that I will be discussing are integrating worship into daily life, submission to God, establishing a community of followers, and finally the implicationsRead MoreCompare and Contrast: Hinduism and Islam Essay872 Words   |  4 PagesReligion: Hinduism and Islam Every society is based on different religion. Different people follow different types of religion according to their birth or by choice. The major religions of the world are Hinduism, Islam, Christianity, Sikhism, Buddhism, and Judaism. Each religion is similar and different from one another in terms of festivals, practices and beliefs. Apart from Christianity, Hinduism and Islam are the two most widely practiced religions in the world today. They have their own traditionsRead MoreEssay about An Analysis of a Mosque1037 Words   |  5 Pages A Mosque is the place or building serving as a place of worship which Muslims use to pray and worship Allah. The Mosque is a very important part of Muslim worship. This is because the Islam religion places great importance on prayer and worshiping Allah. All Mosques differ in appearance and size. The main factor affecting the size of a Mosque is the religious majority of the countryRead MoreIslam Five Pillars1344 Words   |  6 PagesExplain and analyse the significance of the Five Pillars of Islam on the individual and the community making reference to the principal beliefs where relevant. Central to the Muslim belief is the importance of devotion and total submission to Allah. This is put into practice through the Five Pillars of Islam –the five obligatory duties that must be performed by all practising Muslims. These are the acts of faith, prayer, charity, fasting and pilgrimage. Carrying out these duties creates structureRead MoreThe Beliefs Of Islam And The Five Pillars1322 Words   |  6 Pages      Islam is not only religion, but a way of life followed by over 1 billion Muslims. Islam identifies the six articles of faith, central beliefs that every Muslim must believe in order to be a true Muslim. These include the belief in existence and unity of God, existence of angels, God’s revelation to humans in holy books, God appointing prophets to all people, resurrection and life after death, and God’s Will and human freedom of choice (Ewing, 2004, p. 1). The importance of these beliefs can beRead MoreCompare And Contrast The Three Pillars Of Islam1157 Words   |  5 PagesPillars of Islam Compared to Christian Beliefs In Islam and Christianity, there are similar and different beliefs and practices. In Islam, the five pillars form the core of the religion. Muslims go about their lives abiding by these pillars (â€Å"Islam†). In Christianity, there are not necessarily pillars, but there are commandments that one should live their life by (â€Å"Christianity†). The three pillars of Islam that will be identified resemble some of the beliefs in Christianity. The declaration of faithRead MoreThree Religions : One God1467 Words   |  6 PagesThree Religions: One God Christianity, Islam, and Judaism are three of the most influential religions in the world. Together, they account for almost four billion followers. These religions are usually referred to as the Abrahamic religions. This is because they all claim Abraham as an important pillar of their faith. Christianity, Islam, and Judaism have many things in common, including a main place of worship and holy book, but within these similarities are some major differences. ChristianityRead MoreOrthopraxy in Islam1151 Words   |  5 PagesMarisa DeMull May 1, 2001 RLST 2600 Orthopraxy in Islam Islamic life is centered on the physical practice of prayer (salat). With that the religion of Islam itself is based in the methodical movement through which Muslims show their devotion to Allah. The prayer begins with the devotee standing, bending slowly into a sitting position and ending in full prostration. 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With that the religion of Islam itself is based in the methodical movement through which Muslims show their devotion to Allah. The prayer begins with the devotee standing, bending slowly into a sitting position and ending in full prostration. Bowing fully onto the ground is a practice that shows humility and represents the true devotion of members. Practice-centered religion differentiates

Organic Pet Food Marketing Plan free essay sample

Provide Samples inside food bags of low-grade or non-organic quality with information outlining importance of quality and safety Partner with veterinarian associations and locally to provide samples Provide on pack premium sample at pet food stores for purchases related to pet entertainment or comfort (toys, grooming, houses, automated feeders, etc. ) Have pet â€Å"professionals† at pet stores at peak times provide free seminars on pet nutrition and health emphasizing importance of food quality that is consistent with our own eating habits and will reduce medical costs. Convenience of purchasing at grocery chains Strategy 3 Target Demographic: Lower income families Immigrants Single-parents Young under-employed and Students Blue-collar Workers Product: Natural Dry Dog and Cat Food Natural Dog and Cat Treats Pricing:Consistent with other traditional dog and cat foods Customers are extremely price sensitive and not loyal to brand. Purpose of low-grade â€Å"natural† product is to offer some safety guarantees at similar cost to create brand awareness and loyalty that may improve chances of upgrade to premium product with increase in income. We will write a custom essay sample on Organic Pet Food Marketing Plan or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The advantage is it will provide opportunity for high volume sales, but the disadvantage of lowering the brand image as high quality. (Consider the Whole Foods model in contrast) Distribution Channel:Grocery Chains reaching target demographic Convenience Stores Wal-Mart Promotion:Local Billboards Provide on-shelf coupons and newspaper coupons Provide scanner coupons Contest game piece in food bags Have pet â€Å"professionals† at pet stores at peak times provide free seminars on pet nutrition and health emphasizing importance of food quality that is consistent with our own eating habits and will reduce medical costs. Convenience of purchasing is critical Strategy 4 Target Demographic: Similar Demographic Groups in Europe, Australia, and Canade Product: Premium and Mid Grade Certified Organic Dry Dog and Cat Food Premium and Mid Grade Certified Organic Dog and Cat Treats Pricing:See Strategy A B Distribution Channel:Grocery Chains Promotion:Hire Country Consultant for promotions strategy Strategy 5 Target Demographic: Existing Organic Pet Food Consumers Product: Premium Certified Organic Dry and Wet Dog and Cat Food Premium Certified Organic Dog and Cat Treats Pricing:Consistent with other premium dog and cat foods (maintain high price). These are the educated and brand loyal consumers that will remain consistent consumers if convinced of quality and commitment to environment, animals, and social justice. Currently a small portion of market, and competing for these customers does not currently make strategic sense. Distribution Channel:Organic and Natural Markets Promotion:Charitable giving and sponsorship of events/non-profits Provide Samples inside food bags of mid-grade or non-organic quality with information outlining importance of quality and safety Partner with veterinarian associations and locally to provide samples Provide on pack premium sample at pet food stores for purchases related to pet entertainment or comfort (toys, grooming, houses, automated feeders, etc. ) Works Cited and Appendices Barnes, Nora.

Digital Marketing Strategy Which Highfield Hotel-Free-Samples for Stud

Question: Discuss about the Highfield hotel location in Sydney hotel. Answer: Introduction Highfield hotel is located at ideal location in Sydney, Australia. The hotel provides various facilities to the customers like free wireless internet access, refrigerator, heater, DVD player, color television, room services, etc. Customers can get clean, comfortable and spacious rooms at Highfield hotel. They can enjoy delicious food at the place. Faxing facilities, laundry facilities, non-smoking rooms and reception facility are also available in the hotel. Travel facilities are also available nearby hotel so the customers can easily travel to different places (Highfieldhotel, 2017). Prices of rooms are normal as middle class people can easily use the services. The hotel mainly targets singles and married couples. Although the hotel is providing best facilities but it is facing problems in attracting customers. Only limited numbers of the customers come in the hotel. The main reason is the weak online presence of the brand by which the hotel is not getting customers (Buhalis Kaldis , 2008). The hotel is not using appropriate digital marketing strategies for promoting the brand. (Source: Highfieldhotel, 2017) Figure 1: Website of Highfield Hotel Why does Highfield hotel unsuccessful in digital marketing strategy? It has been analyzed after carefully examining the digital marketing strategies of Highfield hotel that it is not using appropriate digital marketing methods to attract customers. Highfield hotel is using only some digital marketing methods like some travel companies websites like www.travelmagma.com, www.expedia.co.in, www.wotif.com, etc., have added hotel name in their directory. Highfield hotel is using only some social media accounts for promotion. The content available on the website is also not attractive. The layout and the design of the website are also not eye-catching (Highfieldhotel, 2017). Social media icons are not available on the hotels website. Highfield hotel uses only Facebook and you tube for marketing and on these platforms also the hotel does not post regularly. On Facebook the hotel posted only few images and the images were not creative and on you tube also the hotel has posted few videos and the videos are also not interesting. The hotel is not using content m arketing method for promoting the brand but the major competitors of the hotel are using content marking. Highfield hotel is also not using other digital marketing methods like search engine marketing, search engine optimization, email marketing, pay per click advertising and affiliated marketing. Target customers of Highfield hotel Mainly Highfield hotel is targeting families. In Highfield hotel, room facilities are available for singles, married couples and for tourists. There are so many tourist places available in Sydney. Sydney is one of the best tourist destinations in Australia. Many international and domestic visitors come in Sydney every year for visiting beautiful places. The local attraction points nearby Highfield hotel are Opera house, Harbour bridge, the rocks, royal botanic garden, Sydney aquarium, Toranga zoo, The Australian Museum, the powerhouse museum, the art gallery of NSW, Coogee beach, Bondi beach, Manly beach, Maroubra beach, Watson bay, paddys market, Harbourside shopping centre, Westfield shopping centres, Queen victoria building, broadway shopping centre and Duty free shop galleries. Tourists stay at Highfield hotel to visit these places. Rooms are available in lower cost so customers do not have to spend much money (Highfieldhotel, 2017). Why does Highfield hotel unsuccessful in meeting needs of customers? Highfield hotel is unable to meet needs and expectations of target customers digitally. In the current digital world customers like to connect with the company through digital medium. Customers like to see information about the company and its services on social networking sites and on other digital platforms. Highfield hotel did not give emphasis on digital marketing so the hotel failed in attracting customers. In the modern world people use digital mediums to search information related to their needs like before trying services of any company, customers do research about the company on digital mediums (Chang, Wang Yang, 2009). For example before selecting any hotel people check reviews of other customers on social media sites and on hotels website. Attractive website of company also helps to create its positive image in customers mind but the website of Highfield hotel is very normal. If a new person checks the website of the hotel then he or she will definitely find it unappealin g because the layout and the design of the website are unattractive (Cristobal, Flavin Guinaliu, 2007). On good keywords such as best hotel in Sydney, the website is not appearing in the top pages of search engines. Digitally the Highfield private hotel is sending bad brand messages to customers. Facebook marketing strategy for Highfield private hotel Facebook is one of most used and popular social networking sites. From the social media statistics Australia of June, 2017 it has been analyzed that there are around 17,000,000 monthly Facebook users in Australia. In different countries the figure is different. Numbers of Facebook users are increasing rapidly because people like to share information and they can easily get interesting information on Facebook. Many Companies use Facebook to give their message to target customers. For Facebook marketing the HighField private hotel has to do many things. First the hotel has to design an interactive Facebook page for brand promotion. Attractive images of the hotel should be added in photo gallery. Beautiful cover image should be chosen and the hotel should add its logo on the cover image. For Facebook marketing first the hotel has to set goals. Goals help to formulate strategies. The hotel can set goals such as gather leads, get sales and increase brand awareness, etc (Smithson, Devece Lapiedra, 2011. Highfield hotel can learn about the behavior of the customers by examining various Facebook analytical tools. By Facebook analytical tools the hotel can know demographic characteristics of customers. The hotel should also watch its competitors activities to check how competitors are attracting customers. The hotel can post photos, videos and content on the Facebook page. Hotel can also take help of sponsored ads to make the efforts effective. The hotel can easily create attractive ads through Facebook Ads manager. The hotel should do its SWOT analysis to identify its strengths, weaknesses, opportunities and threats. Highfield hotel can get more opportunity by doing competitors analysis (Ramanathan Ramanathan, 2011). On Facebook one persons action is mainly dependent on other persons action. If one person shows positive response then there is probability that other person will also show positive reaction. Like if one person posts positive comment or review on Facebook then there are more chances that many persons will be influenced by the comment (Bai, Law Wen, 2008). The hotel can increase likes and share on Facebook by posting attractive images of the services. Instagram marketing strategy for Highfield private hotel Nowadays companies are also using Instagram for marketing. On Intragram Highfield private hotel can promote its by using following tips. Highfield hotel does not have account on Instagram so first the hotel should create its instagram account. The hotel can post attractive pictures on instagram. Million users are using Instagram account. It is an effective social network that can help Highfield private hotel to reach potential customers present in different areas of the world (O'Connor, 2010). The hotel can take benefits of free Instagram tools. The hotel can post updates on different social networking sites and invite the customers to follow Instagram profile. The hotel should post regularly on Instagram account to maintain interest of customers. The hotel can make connectivity by maintaining interactivity with customers through posting comments. Highfield hotel should respond to the comments on all posts. Integrative Hash tags can also be used in the posts. The hotel can use brand specific hash tags, general hash tags and trending hash tags. Creative posts can help Highfield private hotel to connect with customers. The hotel should share brand story and videos on Instragram. For marketing on Instagram, Highfield hotel can use relationship marketing theory. In relationship marketing the company focuses to make long term relationship with customers. Better customer relationship management provides various benefits to the company (Jung, Ineson Green, 2013). Twitter marketing strategy for Highfield private hotel Many people use twitter nowadays because through twitter, people can get information quickly and easily. Twitter is a small message communication social networking site in which a person can post update within 140 characters (Garau Vadell Orfila-Sintes, 2007). Highfield hotel can increase brand awareness by using Twitter account. The hotel has to following activities on twitter account First the Highfield hotel has make account on Twitter and the hotel has to set its goals. On twitter the hotel can post images, videos, text and can also post link of other posts. Highfield hotel can invite others to follow. First the hotel has to start following people. Hotel can check activities of competitors by analyzing their twitter account. Highfield hotel has to design short and effective posts because in twitter there is word limits. Highfield hotel should add all the social media icons on its website so that visitors can directly go to social media accounts through website. Relationship marketing theory can be used in twitter marketing as the hotel should post messages to make connectivity with the customers (Buhalis Zoge, 2007). Conclusion In the given report Information about hotel Highfield private hotel is given. Some are reasons are explained for ineffectiveness of this brand. Mainly the report gives emphasis on digital marketing strategy which Highfield private hotel should use. Facebook marketing strategy, Instagram marketing strategy and twitter marketing strategy are shown in the report. The hotel can attract more customers and can fulfill expectations of customers easily by using digital marketing techniques. References Bai, B., Law, R. and Wen, I., 2008. The impact of website quality on customer satisfaction and purchase intentions: Evidence from Chinese online visitors, International Journal Of Hospitality Management, 27(3), pp.391-402. Buhalis, D. and Kaldis, K., 2008. eEnabled internet distribution for small and medium sized hotels: the case of Athens, Tourism Recreation Research, 33(1), pp.67-81. Buhalis, D. and Zoge, M., 2007. The strategic impact of the Internet on the tourism industry, Information and communication technologies in tourism, pp.481-492. Chang, H.H., Wang, Y.H. and Yang, W.Y., 2009. The impact of e-service quality, customer satisfaction and loyalty on e-marketing: Moderating effect of perceived value, Total Quality Management, 20(4), pp.423-443. Cristobal, E., Flavin, C. and Guinaliu, M., 2007. Perceived e-service quality (PeSQ) Measurement validation and effects on consumer satisfaction and web site loyalty, Managing Service Quality: An International Journal, 17(3), pp.317-340. Garau Vadell, J.B. and Orfila-Sintes, F., 2007. Internet innovation for external relations in the Balearic hotel industry, Journal of Business Industrial Marketing, 23(1), pp.70-80. Highfieldhotel, 2017. About Us, viewed on 5 August, 2017 from https://www.highfieldhotel.com.au/about.php. Highfieldhotel, 2017. Location, viewed on 5 August, 2017 from https://www.highfieldhotel.com.au/room.php. Jung, T.H., Ineson, E.M. and Green, E., 2013. Online social networking: Relationship marketing in UK hotels, Journal of Marketing Management, 29(3-4), pp.393-420. O'Connor, P., 2010. Managing a hotel's image on TripAdvisor. Journal of Hospitality Marketing Management, 19(7), pp.754-772. Ramanathan, U. and Ramanathan, R., 2011. Guests' perceptions on factors influencing customer loyalty: An analysis for UK hotels, International Journal of Contemporary Hospitality Management, 23(1), pp.7-25. Smithson, S., Devece, C.A. and Lapiedra, R., 2011. Online visibility as a source of competitive advantage for small-and medium-sized tourism accommodation enterprises, The Service Industries Journal, 31(10), pp.1573-1587.

The Rising Production of Oil by Non

Introduction Since its establishment in 1960, the Organization of Oil Exporting Countries (OPEC) has dominated the global oil markets and prices. However, the rising production of oil by non-OPEC countries has become the biggest threat to OPEC’s power. The powerful OPEC was established to safeguard the interest of member oil exporters, a role that the organization had managed to sustain until recently when its market share declined from over 50% to 40%.Advertising We will write a custom research paper sample on The Rising Production of Oil by Non-OPEC Countries is the Biggest Threat to OPEC’s Power specifically for you for only $16.05 $11/page Learn More Oil extraction by non-OPEC countries has been on the rise until the recent mid-2014 fall in oil prices. Countries such as the US have intensified their oil extraction in the shale fields. Russia has also increased its oil extraction to the extent of becoming a major non-OPEC oil producer. A s the paper confirms, the increase in oil production by non-OPEC countries has led to the witnessed non-cooperation among OPEC members, disparity in technology and innovation between OPEC and non-OPEC countries, and the issue of non-OPEC countries taking over the role of swing oil producer and price marker, and hence the biggest threat to the power of OPEC. Non-cooperation among OPEC Members The increased production of oil by non-OPEC countries has resulted in reduced oil prices across the globe. According to Yergin (2006), the power of OPEC has been sourced from its ability to regulate oil prices in the world markets by managing the supply and access of oil by other countries. Birol (2007) affirms that the mechanism that OPEC used to cling to this power as a cartel was the cutback in oil production by the dominant Saudi Arabia if oil prices went down. According to Guidi, Russell, and Tarbert (2006), Saudi Arabia accounts for approximately a fifth of all the oil reserves in the worl d. A cut down in its oil production means low supply in the market. Hence, the demand for oil goes up, followed by price increment, which in turn results in high asset prices in the US and other OPEC countries (Ahmadian, Hassan, Regassa, 2013). Since Saudi Arabia accounts for more than half of all the OPEC oil reserve capacity, it acts as the swing producer and regulator of oil prices (Portman, 2007; Guidi et al., 2006). Hence, it can reduce its oil production to raise prices. However, this trend has been threatened by the recent increase in oil production by non-OPEC countries. For instance, Braml (2007) observes that an increase in oil production by non-OPEC countries has resulted in increased oil supply in the market, hence reducing oil prices. Therefore, OPEC members have called for meetings to deliberate on their position concerning the falling world oil prices.Advertising Looking for research paper on international relations? Let's see if we can help you! Get your first paper with 15% OFF Learn More However, the meetings have ended in disarray after members fail to agree. OPEC remains a divided organization, owing to competition from non-OPEC countries in terms of oil prices (Birol, 2007). For instance, OPEC members within the Gulf Cooperation Council (GCC) that include countries such as Qatar, Kuwait, the UAE, and Saudi Arabia have been willing to let world oil prices fall for them to increase their market share in the world. On the other hand, member countries of OPEC such as Venezuela and Iran have opposed the policy that allows oil prices to fall. They have advocated higher oil prices in the world markets (Mann, 2012). Such countries have also advocated lower oil production, which is opposed to the GCC OPEC members. This deadlock within OPEC saw the November 2014 summit unsuccessful. The impact of the increased threat to the power of OPEC because of the amplified oil production by non-OPEC members became more evident when Saudi Arabia declined to reduce its oil production alone unless other oil producers such as Russia (a non-OPEC member) also reduce their production. Ahmadian et al. (2013) confirm how such intimidation to the OPEC members threatens to split its power and make oil prices shift in terms of regulation. For example, immediately after the failed November 2014 OPEC summit, oil prices fell rapidly (Colgan, 2014). The power to control oil prices is slowly slipping away from the OPEC since Saudi Arabia is even more likely to flood oil markets with cheaper supplies to increase its market share and/or maintain its old markets. Morse and Richard (2002) maintain that OPEC fears that the increased oil supply from non-OPEC countries such as Russia, Canada, and the US will take over the market with lower prices. The increase in oil production from non-OPEC countries has threatened the power of OPEC members by putting the interest of individual countries such as Qatar, Saudi Arabia, Kuwait, and the UAE ahead of that of OPEC as a body (Webb, 2013). Innovation and Technology Issues by OPEC Members Apart from having the highest oil reserves, Saudi Arabia (a dominant member of OPEC) also has the cheapest oil production technology (Yergin, 2006). This situation, which seems to have worked to the advantage of the other 12 member countries in the OPEC since Saudi Arabia is the leader, has led to the adoption of even cheaper expertise by non-OPEC members. Birol (2007) observes that through its cheap production cost, Saudi Arabia has managed to regulate oil supply in the world market since it shields the other members to maximize their profits.Advertising We will write a custom research paper sample on The Rising Production of Oil by Non-OPEC Countries is the Biggest Threat to OPEC’s Power specifically for you for only $16.05 $11/page Learn More However, the increase in oil production by non-OPEC countries is a threat to the existence of this dominant power syst em. For instance, Braml (2007) asserts that both the US and Canada have employed cheaper technologies in their extraction of oil in the recent past. Since oil prices have been high until mid-2014, these countries have also managed to supply oil to the world markets at lower prices compared to those floated by OPEC members. As a result, OPEC members have no choice but to reduce their oil prices in the world market to secure their traditional markets and/or increase their business share (Dullieux, Ragot, Schubert, 2011). Mann (2012) observes that the efforts to maintain the OPEC member countries’ markets have ended up in more splits than unity in the organization as their market domination powers are threatened. The only way to save the decline of OPEC power will be through increased oil production by countries that have higher oil reserves such as Saudi Arabia and/or reducing oil to out-win the non-OPEC oil producers (Guidi et al., 2006). Critics such as Braml (2007) argue th at this move will work only if the cost of production of oil by non-OPEC countries such as Russia, the US, and Canada is higher than the market prices floated by OPEC members, including Saudi Arabia, Qatar, Kuwait, and the UAE. However, Colgan (2014) observes that although a reduction in oil extraction activities was witnessed after November 2014 when OPEC summit failed to reach an amicable solution to the falling oil prices, modern technology seems to maintain oil production by non-OPEC members afloat. Non-OPEC countries, for instance, the US, Canada, and Russia have used modern technology in their extraction of oil (Morse Richard, 2002). Innovation and the increased technological expertise have made the extraction of oil in non-OPEC countries more efficient and cheaper (Guidi et al., 2006). This situation has threatened the OPEC markets even more. For instance, Saudi Arabia has vowed not to reduce its oil supply in the world market, unless non-OPEC countries such as Russia also r educe their supply formation. This case illustrates that the efficiency of oil production is a threat to the power and existence of OPEC. The use of innovative technology by non-OPEC countries in oil extraction and production means that major non-OPEC oil producers such as Russia will take over global oil markets that were traditionally dominated by OPEC members (Siddiqi, 2002). The existence of countries such as Venezuela and Iran in the OPEC is pegged on the benefits of being safeguarded by dominant members, including Saudi Arabia, in oil export (Ahmadian et al., 2013).Advertising Looking for research paper on international relations? Let's see if we can help you! Get your first paper with 15% OFF Learn More The fact that Saudi Arabia, which has been the dominant market swinger and dominant regulator, is opting out of its traditional role in OPEC is a threat to its power. Instead of cutting back its oil supply to raise oil prices, the country has opted to increase its oil supply to the global markets with the view of securing and increasing its market share. This case will leave smaller OPEC members exposed to global competition for oil markets with major producers in the non-OPEC countries such as Russia. Portman (2007) asserts that the cost of oil extraction and production has been very high. Countries have opted to let states with high oil reserves such as Saudi Arabia and the UAE supply them with oil. However, Yergin (2006) affirms that modern technology and innovation in oil extraction has made it cheaper and more efficient. Therefore, the power of OPEC in dominating world oil prices is likely to be split or worse still taken over by non-OPEC countries. Non-OPEC Countries taking ov er the Role of Swing Oil Producer and Price Marker An OPEC member, namely Saudi Arabia, has dominated the role of price marker and swing producer (Siddiqi, 2002). Saudi Arabia has managed to play this role, owing to its large oil reserves and its willingness to preserve the reserves for future generations. Saudi Arabia has kept world oil prices high through limiting its output (Birol, 2007). Since it has huge reserves, it has set prices that are followed by the other small members, thus enabling them to maximize their profit through their output at a given price. Since OPEC has failed to set limits on output per member country, most of the smaller countries take advantage and produce above the quotas allocated in an effort to make more profits. Saudi Arabia has also used its large oil reserve that has been spared over the years for the prosperity of future generations as a way of controlling oil prices (Colgan, 2014). For instance, it voluntarily limits its output of oil to the worl d markets with an aim of saving it for the future generations. However, this privilege of being the market swinger is threatened by the increased oil production by non-OPEC countries. Although dominant countries such as Saudi Arabia, the UAE, and Kuwait have no need for immediate revenue that comes from high prices of oil, their market share has been threatened. Citing a similar occurrence in 1986, critics of this school of thought such as Ahmadian et al. (2013) have argued that the increased oil production by non-OPEC countries is not a threat to OPEC power today. However, contrary to the fall of oil prices from $50 per barrel to $30 per barrel in 1986 when Saudi Arabia maintained its position as the oil price marker by letting the oil prices fall as it increased its production and supply, Guidi et al. (2006) assert that the current situation has other factor to consider: innovation and technology. Although the 1986 fall in oil prices was seen as a threat to the power of OPEC count ries just as it is today, Saudi Arabia emerged victorious as a dominant power where it saved the power OPEC for more than two decades (Guidi et al., 2006). It is required that for a country or an organization to remain a cartel or the price marker, its cost of production must be lower than that of its competitors. OPEC and Saudi Arabia have to contend with this major and new factor if their plan is a replica of the 1986. There has been a heightened innovation and technological development in oil and gas extraction technology by non-OPEC countries such as the US (Braml, 2007). According to Webb (2013), oil extraction and production at the shale by the US has managed to reduce the operation cost, thus making the US and other non-OPEC countries remain competitive amidst the falling oil prices. The reduced cost of oil extraction by the US, which is a non-OPEC country, owing to innovations and modern oil production technology is the biggest threat to the power dominance of OPEC (Webb, 20 13). According to Yergin (2006), it is even projected that the US may take over as the new world oil price marker with the fall of OPEC. This outcome has a high likelihood of succeeding since other smaller member countries in OPEC may not sustain high profits, especially when the dominant Saudi Arabia gives in to the fall in oil prices against OPEC members’ will. Colgan (2014) asserts that although Saudi Arabia may remain afloat as a powerful oil producer and supplier and increase its market share, its price marker position is likely to crumble with the fall of OPEC. In fact, the relevance of OPEC is already crumbling, with members having divided opinions as GCC countries go for a fall in world oil prices for them to increase their market share while smaller countries such as Venezuela cling on the traditional high oil prices. Conclusion As evident in this discussion, the rising production of oil by non-OPEC countries is the biggest threat to OPEC’s power. Although Sau di Arabia and the other 12 OPEC member countries have controlled oil prices since 1960, developments such as the current increase in oil production by non-members and the fall in oil prices threaten OPEC’s power. Previous strategies applied by OPEC to control oil prices by having the dominant member reduce its production while allowing smaller members to maximize profits and production have been overtaken by innovation and technology. Countries such as the US, Canada, and Russia have made Saudi Arabia change its traditional role in OPEC, thus resulting in divisions between GCC and non-GCC members within OPEC. The use of modern technology and innovation has resulted in reduced operation cost by the US. This situation has threatened the traditional strategies that OPEC countries have been using to retain their power. Reference List Ahmadian, A., Hassan, A., Regassa, H. (2013). The Impact of Oil Price Fluctuations on the Automobile Industry. International Journal of Business E conomics Perspectives, 8(2), 35-43. Birol, F. (2007). World Energy Prospects and Challenges. Asia-Pacific Review, 14(1), 1-12. Braml, J. (2007). Can the United States Shed Its Oil Addiction? Washington Quarterly, 30(4), 117-130. Colgan, D. (2014). The Emperor Has No Clothes: The Limits of OPEC in the Global Oil Market. International Organization, 68(3), 599-632. Dullieux, R., Ragot, L., Schubert, K. (2011). Carbon Tax and OPEC’s Rents under a Ceiling Constraint. Scandinavian Journal of Economics, 113(4), 798-824 Guidi, M., Russell, A., Tarbert, H. (2006). The effect of OPEC policy decisions on oil and stock prices. OPEC Review: Energy Economics Related Issues, 30(1), 1-18. Mann, Y. (2012). Saudi Arabia’s Policy Toward non-OPEC Countries. Diplomacy Statecraft, 23(2), 381-391. Morse, L., Richard, J. (2002). The Battle for Energy Dominance. Foreign Affairs, 81(2), 16-31. Portman, C. (2007). High commodity prices are here to stay. Economic Outlook, 31(4), 21-29. Siddi qi, A. (2002). OIL: The threat of war underpins world oil markets. Middle East, 329(1), 44-45. Webb, T. (2013, Jan. 17). OPEC stranglehold ‘will be broken by shale revolution’. The Times, p. 12. Yergin, D. (2006). A Great Bubbling. Newsweek, 148(25), E14-E18. This research paper on The Rising Production of Oil by Non-OPEC Countries is the Biggest Threat to OPEC’s Power was written and submitted by user Daphne Rush to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

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